← PortfolioBranding | Visual Design | Packaging

BrewHaus

A coffee brand built around one bean

BrewHaus is a branding and packaging project for a modern coffee brand. Thrive designed the identity from concept to execution: a wordmark with a coffee bean for the A, a lavender-and-espresso palette, a bean pattern, and the bags, cups, menu and sign that carry it.

See the work ↓
BrewHaus cover
Brand
BrewHaus
Type
Coffee brand identity & packaging
Thrive's role
Brand design, packaging, mockups
Year
2025
Built with
Illustrator · Photoshop
01

Overview

BrewHaus is a coffee brand that balances bold personality with craft culture. The identity had to feel warm, expressive and easy to recognize on a shelf, on a cup and on a phone screen.

Thrive took it from the first logo through the color system, packaging layouts and mockups, so every piece reads as the same brand.

2

Roasts with their own bag: Night Shift and Morning Muse

5

Colors in the brand guidelines

4

Menu sections: Haus Classics, Cold Sips, Specials, Bites

Two BrewHaus coffee bags: a brown Night Shift dark roast and a lavender Morning Muse medium roast, with bean-pattern gussets
02

The challenge

BrewHaus needed a look with shelf impact that also works in short-form content, and still says “coffee” at a glance.

Be recognizable fast

One simple symbol that works as a logo, a pattern and a cup stamp.

Bold type and color

A clear hierarchy so the brand name, roast name and flavor notes read in that order.

Room for more coffees

A packaging system that new roasts can slot into without a redesign.

03

The approach

  1. 01

    Logo and mark

    A rounded, heavy wordmark with a two-tone coffee bean standing in for the A. The bean also works alone, set in a lavender circle as the logo mark.

  2. 02

    Color and pattern

    Espresso browns, lavender (Thistle) and a soft gray, documented with HEX, RGB and CMYK values. A repeating pattern of tilted beans turns the mark into a surface.

  3. 03

    Packaging

    Full bag dielines with the logo, roast name and flavor notes on the front, the bean pattern on the gussets, and the story, origin and brewing directions on the back.

  4. 04

    Applications and mockups

    Paper cups, to-go cups, a café menu and a storefront sign, mocked up to show the system working in the real world.

04

The work

Logo

The primary wordmark, the bean logo mark, one-color versions of the name and the bean pattern.

BrewHaus logo sheet: the brown BREWHAUS wordmark with a coffee bean as the A, the bean logo mark in a lavender circle, lavender and brown versions of the name, a single bean, and a lavender strip of the bean pattern

Packaging

Each roast gets its own color: Night Shift (dark chocolate, molasses, hint of smoke) on brown, Morning Muse (cocoa, citrus and wildflower) on lavender. Both are 12 oz whole-bean bags. The back panel tells the BrewHaus story and lists origin, processing and brew suggestions, signed off with “Fuel your focus. Brew the vision.”

Flat dieline of the Morning Muse bag: lavender front with the logo and roast name, bean-pattern side panels, a dark brown base and the back panel with the brand story and brewing directions
A lavender BrewHaus bag covered in the bean pattern with a large logo mark, next to a matching to-go cup

Cups

The logo mark sits in a circle on every cup, with the bean pattern or a fine dot pattern around it.

BrewHaus paper espresso cups with the lavender bean pattern on an espresso machine drip tray, one being filled
Two BrewHaus to-go cups with lavender lids: one with a brown dot pattern, one cream with a bean-pattern sleeve, both carrying the bean logo mark

Menu and signage

A lavender menu in the brand's bold type: Haus Classics, Cold Sips, house Specials like the Honeyhaus and Maplewood Latte, and Bites. Out front, the wordmark goes on a sign above the door.

BrewHaus café menu on lavender with sections for Haus Classics, Cold Sips, Specials and Bites, framed in brown outlines with coffee bean graphics
Storefront sign reading BREWHAUS above a pair of wooden doors, with wall lamps on either side and leaf shadows on the wall
05

Design system

Rich espresso browns against a soft lavender. The lavender makes the brand easy to spot; the browns keep it about coffee.

Wordmark brown#5A2A0A
Bistre#3B1F0B
Licorice#1E0E05
Thistle#C8B8DB
Platinum#DFDBDC
Black#000000

Type

A heavy, rounded sans-serif for the wordmark and roast names gives the brand a friendly, confident voice. Flavor notes and menu items sit underneath in a lighter weight.

The bean as the A

The coffee bean replaces a letter in the name, so the logo says what BrewHaus sells without a tagline.

Bean pattern

Tilted beans repeat across bag gussets, cups and sleeves, so even a corner of the packaging is recognizable.

One color per roast

Brown for the dark roast, lavender for the medium roast. The layout stays the same, so new roasts only need a new color and name.

Outlined shapes

Thin black outlines around the beans and menu panels give everything a bold, illustrated feel.

Full pages. Hover over one (or scroll inside it on a phone) to see the whole page.

BrewHaus brand guidelines sheet: primary logo, logo mark, five-color palette with HEX, CMYK and RGB values, packaging mockups and the bean pattern
Brand guidelines
06

Timeline

  1. Mar 2025

    Brand guidelines

    Primary logo, logo mark, color palette, bean pattern and the first bag and cup mockups.

  2. Jun 2025

    Packaging and menu

    Bag dielines for both roasts, the final bag mockups, the café menu and the finished logo sheet.

07

The outcome

BrewHaus has a complete, consistent identity: a logo that explains itself, a palette that stands out on a coffee shelf, and a pattern that ties every piece together.

The packaging is a system rather than a one-off. Adding a roast means choosing a color and writing the flavor notes; the logo, layout and pattern stay put.

Start your project →

TCKT

Product UX · UI, Brand Design, Digital Design, UX Design

VIEW PROJECT →

More work