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TCKT

Movie tickets in one app, from any theater

TCKT is an app for buying movie tickets. It links your Fandango, Cinemark, AMC and Regal accounts once, then takes you from nearby theaters to showtimes, seats and checkout in a single straight path. Thrive researched, mapped, designed and prototyped it, and built the brand around it.

TCKT cover
Brand
TCKT
Type
iPhone app: movie ticketing
Thrive's role
UX research, user flows, UI design, prototype, brand
Year
2025
Built with
Figma · ProtoPie · Mural
01

Overview

Buying a movie ticket often means juggling apps: one theater chain's app for one cinema, a ticketing site for another, separate logins and separate loyalty points in each.

TCKT puts every nearby theater in one place. Sign in once, pick a theater, a showtime and your seats, and pay on one screen — with your rewards tracked in the same app.

7

Steps from opening the app to a confirmed ticket

4

Ticketing accounts linked at sign-up

8

Wireframed screens

Four iPhones showing TCKT screens: the splash screen, a list of nearby Dallas theaters, showtimes and the seat map with checkout
02

The challenge

People buy tickets under time pressure, often on a phone, sometimes in the lobby. Every extra screen or login is a chance to give up.

One app for every theater

Link Fandango, Cinemark, AMC and Regal accounts once instead of switching between apps.

A shorter checkout

Seats, price, date, ticket type and the total on one sheet, with one Purchase button.

Rewards you can actually see

Savings and rewards trackers in settings, alongside past purchases.

Fast to scan

Showtimes as large tap targets under each film, and a clear seat map.

03

The approach

  1. 01

    Research

    Thrive surveyed moviegoers about ticketing pain points, interviewed frequent Fandango and Cinemark users, and compared the major ticketing apps, including Fandango and Atom Tickets.

  2. 02

    Affinity mapping

    Frustrations were sorted in Mural. Multiple logins, long checkouts and confusing loyalty points came out on top.

  3. 03

    User flow

    One straight path — app load, login, theater map, films, seat selector, purchase, confirmation — with favorites and settings reachable from every step.

  4. 04

    Wireframes

    Eight low-fidelity screens to test the flow before any color or type.

  5. 05

    UI and prototype

    High-fidelity screens in Figma, wired into a clickable prototype in ProtoPie.

  6. 06

    Testing and refinement

    The prototype was tested with research participants and refined from what they said, especially around loyalty tracking.

  7. 07

    Brand

    A logo, palette, voice and guidelines, shown on merchandise and print mockups.

04

The work

The core screens

From the prototype: the splash screen, sign-in, a theater's showtimes by day, and the seat map with the checkout sheet pulled up.

TCKT splash screen: the white TCKT wordmark on a deep blue gradient
Splash
TCKT sign-in screen with username and password, a Login button and Create Account and forgot links
Sign in
Cineapolis Luxury Cinema showtimes: a day picker across the top and three films, each with four showtime buttons
Showtimes
Checkout sheet over the seat map: film details, price, date, ticket type, three seats, subtotal, tax, service charge, total and a Purchase Ticket button
Seats and checkout

User flow

Seven steps in a straight line. Sign-up branches off to link each ticketing account; settings holds the profile, password, past purchases, payment methods and the savings and rewards trackers.

User flow diagram from App Load Screen through Login, Movie Theater Map, Movie Titles, Seat Selector and Purchase to Ticket Confirmation, with branches for account linking and settings

Wireframes

The same flow in grayscale: splash, sign-in, theater list, films and showtimes, film details, seat map and the checkout sheet.

Eight grayscale wireframes: splash, login, theater list with distances, movie list with showtimes, theater and film details, seat map, and two checkout states

Brand in use

A popcorn bucket overflowing with tickets: every theater's tickets in one place.

TCKT logo: a blue popcorn bucket filled with tickets, with TCKT on the front
The TCKT bucket in front of a dark movie screen with red theater seats
TCKT business cards: a dark card with sample contact details over red seats, and a back with the blue bucket logo
White mug with the TCKT bucket logo
White tote bag with the TCKT bucket logo
Black T-shirt front with a small TCKT logo and back with the bucket in front of a theater screen
05

What it does

Every nearby theater

A map and list of theaters with distances, favorites marked with a star.

Showtimes by day

Pick a day from the strip at the top; each film shows its showtimes as buttons.

Clear seat map

Open, reserved and selected seats in distinct tones, with the screen marked at the front.

One-sheet checkout

Film, theater, price, date, ticket type, seats, tax, service charge and total, then one Purchase button.

Always one tap away

Favorites and settings sit in the header of every screen; the TCKT title takes you home.

Rewards in one place

Savings and rewards trackers and past purchases live together in settings.

06

Design system

Modern and a little nostalgic: a deep theater blue for the app, red borrowed from cinema seats, and a bold all-caps wordmark that reads like a marquee.

Deep blue#0A1F52
Theater red#9B2323
Bright white#FFFFFF
Light gray#DBD9DB
Muted gray#747572

Type

Bold, all-caps headlines for the wordmark and key messages, with a clean, minimal sans-serif for film details, showtimes and prices.

Dark screens

A deep blue gradient keeps the app easy on the eyes in a dark lobby or theater.

Big tap targets

Showtimes and seats are large, rounded buttons you can hit while walking.

A sheet, not a page

Checkout slides up over the seat map, so you never lose sight of what you picked.

07

The outcome

TCKT ended as a clickable prototype covering the whole path from sign-in to a confirmed ticket, plus a full brand with guidelines.

The design turns a crowded task into one straight flow, keeps the hierarchy clear on small screens, and is built for people in a hurry.

CURL & CO.

Branding · Visual System, Digital Design, Brand Design

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